Since this journal post, we have stopped selling products from the Prelogram range. You can read more here
Original post: Ana Strumpf is famous for her Re.Cover artwork which graces magazine covers from around the world. In addition to her illustrations, Ana is also an interior designer, creative consultant and writes a monthly column for Vogue Brazil. We caught up with Ana for a quick interview in advance of the launch of the Prelogram Re.Cover greeting cards, designed by Ana and printed by Prelogram. The first collection features 1950s screen legends given the inimitable makeover. The cards are available individually or as a set of four.
Thanks for being interviewed Ana. How did Re.Cover start?I was in New York when this happened. I lived there from 2010 to 2014. I used to do meetings via Skype during which I would doodle on magazines. I liked the result and posted pictures on Instagram that were very popular. I saw it as a way to give new meaning to magazines that would be thrown away otherwise. Then some friends who own a gallery in São Paulo invited me to exhibit the covers and they started to get wider attention. The idea grew out of a principle that has permeated all my work for a long time – to recreate, revisit, recompose - in the form of manual interventions on fashion magazine covers. At a time when the printed press is facing a crisis, I find it a playful way to re-signify these publications that, usually, would end up discarded. I always loved to draw. And for this work I use Sharpie and DecoColor markers. It all began in a very organic manner, unpretentiously, and ended up gaining a more defined shape, as people’s interest picked up.
There is playfulness to your work with your use of found objects and bright colours. What, or who, has influenced this?
I love to make as much use of my creativity as possible and in many fields. I recognise that it’s a privilege to be able to work creatively and I would like to continue doing that. Re-inventing myself is as much part of the process as understanding my own personality and constantly searching for things that keep me growing.
I have always loved drawing. Back when I was a kid I wanted to become a painter. I grew up with design being a prominent element – it’s something that’s been passed on from my family. My parents owned a fabric store for decorative fabric, my mom is an architect, my grandmother worked in the same business, so I’ve always been part of this environment. At the same time I became interested in fashion and graduated with a degree in the field. Mixing fashion with interior design has been one of my main goals ever since. My mom is is a huge influence on me too.