Since this journal post, we have stopped selling personalised cards. We continue to print packaging for our range of vintage lighting products using letterpress and personalise notebooks using mechanical typesetting and letterpress.
This week’s new letterpress personalised card design is by Marco Lawrence, head printer at Print Club London. It features a pale blue background reminiscent of the pottery manufactured in the Middleport Pottery in Stoke-on-Trent by Burleigh. The words ‘Milk it’ are surrounded by the blue background and a scrolled border. The milk jug is in black with a bright orange monarch butterfly on the rim. It’s a lovely card which has an identifiably British design flavour.
The card was produced on our vintage Heidelberg 10 x 15 platen press using traditional rubber based inks. We use pure white cotton paper for every personalised card in our range. There were three passes – one for each colour. The jug is in black, the background in Pantone 297 blue and the butterfly in Pantone 123 yellow.
After our difficulties with producing letterpress posters earlier in the week, we breezed through making this card. The only technical challenge was that we had to double-roll or ink the plate twice to get a perfect impression for the pale blue colour. The circumference of the ink rollers is less than the depth of the image which can lead to uneven coverage. We tackled the problem by inking the plate twice before each card impression. Our vintage Heidelberg presses don’t have a setting for double-rolling the plate, but fortunately our vintage printers do. It takes manual dexterity and timing, but with a bit of practice and some quick twisting and pulling on the control levers, a sheet is fed into the press only on every other pass of the rollers.
The bright and breezy style of our latest personalised card has us thinking about spring and looking forward to warmer weather and longer days. The card is available to personalise and buy here. If you’re lactose intolerant or suffer from lepidopterophobia, we’ve a range of other letterpress cards by great artists.